Strategy workshop, brand development, logo and corporate identity design. Website design and Brand Launch.
The challenge was that the time we had to communicate the takeover to Bidvest employees was extremely limited. The announcement had already been made on the JSE and we had 15 days to develop a campaign and launch it simultaneously country wide to all Bidvest employees in three different languages.
Redec, an industrial service company, made an acquisition of TMS Services a Bidvest company to form a new industrial service group.
The project involved the communication of the takeover to the Bidvest company employees and shareholders, following which, we had to launch the new group which we named Sekta (Sekta is the Swahili word for Industry). A complete brand design was required.
Redec + TMS Services + You.
Our strategy was to do a soft launch to the employees of the Redec and TMS companies as their buy-in was critical for a successful transition to the new group. The idea was to communicate that the takeover was for the benefit of all concerned and that no jobs would be lost as a result of the takeover.
We used the 'plus sign' as the central element of the initial logo. The intention was to use a simple recognisable symbol that could communicate the idea of a merging of two companies as well as a symbol that could be used for the new group.
Tee Shirts were handed out to all employees on the day of the launch with a promotional tag attached with the new company manifesto
The differentiator in the sub logos is always the colour of the bottom link and the company name. For continuation, we used the same yellow for the Redec yellow as the previous Redec logo.
Mobile phones, oxen, power stations and miner's hats were sculptured by the staff
Maintaining the simplicity and straight forwardness of the logo design and brand colour palette our aim was to design a website that would give the Sekta brand credibility and status.