Project Overview

Name generation is an essential aspect of developing a new brand. A great name is one that communicates from the start, and can have a positive impact on consumers. When establishing a brand for an international or even local scale companies must always be sure their names fall in line with what they stand for as well as appeal to potential customers. Naming something is complicated because it needs to reflect who you are while also appealing emotionally to people like yourself.

Generating a name for the Sekta Group was just one aspect of this branding project that included brand identity a corporate website and a onsite launch.