Analytics is a financial service provider that offers their clients custom made financial solutions. The concept behind the brand is The Art and Science of Portfolio Design.
Our challenge was to take their concept and carry it through to application in web.
Just like in architecture, form, space, volume, structure and weight all play an important part in the deign of a website.
We decided on a light colour theme using the brand colours where necessary to accentuate such as in headers and CTA buttons.
For the rest we went with grays and whites. We gave the images of the architectural buildings a blue overlay which helped create the contrast between the whites and the blues.