A Logo design should not literally describe every aspect of a company. The logo is an identifier.
Aesthetics and good form can draw the viewer to pay attention. Logos are most successful when they are simple and dynamic.
Allow your logo design to play a mental mind game with the viewer
Invite a response from the viewer to provide an answer in his head.
We decided to benchmark a logo we designed against these rules to illustrate our thought and design process when it comes to logo design.*
The Eurotech logo does obey the above rules of logo design.
The main symbol is an abstract device. It's not literal. It can represent a clutch plate or a gear or a spinning wheel an element that the target market will identify with, without having to explain every aspect of the company.
The logo design is seductive. The circular forms vibrate and turn on the page creating a strong visual movement which sets up a mental mind game with the viewer.The design is intelligence made visible and this mark/ icon reveals the concepts, thinking and design that goes behind creating a successful logo.
In order for a brand to be easily identifiable in the market, it is essential that you invest in a logo design that will get the attention of your audience. In order to achieve this, there are a number of design rules that need to be considered. Aesthetics, good form and allowing the logo to play a mental mind game are just some of them. Remember design is intelligence made visible.
* This is a completely subjective analysis. (No animals where harmed in this experiment)