12 Best Features that make Webflow better than WordPress, Instapage, & Wix.

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Webflow is used by more than 3,500,000 designers and teams to create, collaborate on, and scale beautiful websites in a completely visual canvas — no coding needed. Still not convinced?

Here is a list of 12 Webflow features that may help you sway the argument.

  1. The cleanest HTML code
  2. Super fast instant load times
  3. Best for SEO
  4. The most responsive
  5. No plugins, updates, or themes to worry about
  6. Perfect backups and revisions
  7. Better Security
  8. Reusable images and sections that stay in sync
  9. WordPress plugin
  10. CMS Collections
  11. Private Staging
  12. By far the best value

1. The cleanest HTML code.

If you create a blank page in WordPress, it will have, on average, 100 lines of code. If you do it on Wix, it’s 300 lines of code. They both load TONS of scripts even though it’s a blank empty page. On WebFlow, it’s 3 lines of code.

2. Super fast instant load times.

Because the code is so clean and optimized, and because they use Fastly.com, the pages load instantly. For the first time ever, you can finally achieve a 100/100 Google Page speed Insights, Pingdom Tools, and GT Metrix score.

3. Best for SEO.

Because the speed is so fast, and the code is so optimized, your SEO rankings will be much higher as speed is one of the main factors. See SEO and Webflow: the essential guide

4. The most responsive.

Because everything is built in blocks/sections/divs, it makes it the most responsive platform and website. Instapage for example, only is responsive on desktop and mobile. It’s possible on WordPress, but much harder, and no one does it. In WebFlow, it will always look good on any screen size and any future device.

5. No plugins, updates, or themes to worry about.

Every time you update WordPress, or a plugin or theme, you always risked breaking something, and would cross your fingers and hold your breathe before pressing the update button. There is none of that work Webflow. Instead of plugins, you have certified 3rd party integrations that won’t break (but there aren’t as many). You also have the “Cloneable Designer Showcase” which allows you to clone any design, animation, idea, or template that other designers shared for free. There is actually some really amazing free content here.

6. Perfect backups and revisions.

Every update is automatically backed up, with an option to restore in 1 click. You can also preview the backup before restoring it. With WordPress, it barely ever worked, and would usually break.

7. Better Security.

WordPress has so many vulnerabilities thanks to 3rd party plugins being outdated and having bugs. Even if an old plugin is inactive, it can still be a backdoor. We got hacked and had malware on our site numerous times. This would never happen with Webflow. Think Mac VS PC.

8. Reusable images and sections that stay in sync.

One of Webflows best features is called Symbols. It allows you to use the same image or clone a section of your site to use on any other page. If you update the image or section, it updates everywhere, and for all breakpoints (devices and screen sizes). This is called “Global Blocks” in Instapage which costs $500/month!!

9. WordPress plugin.

If you still want or need to use WordPress, you can use Webflow pages, publish them to your Wordpress site, and still get all the benefits of Webflow, just like Instapage does.

10. CMS Collections

My favorite feature, and one of the main reasons we are using Webflow. Webflow has “CMS Collections” that is like a database with rows and columns, like an Excel spreadsheet. If you need 100 landing pages for Google Ads with 100 different keywords on each page, you would normally need to create 100 different pages in WordPress or Instapage.

With Webflow, you create one page to use as your template, and you use merge codes everywhere for all text, buttons, links, and even content and images. In the spreadsheet, you just add a new row for a new dynamic page, and you type in the keyword to replace, and anything else you want to change on that specific page. Then, you create a link for it, and it’s now a live page on the web. You can create CMS Collections for blog posts, webinars, white papers, podcasts, resources, dictionaries, ANYTHING!

See Webflow CMS for beginners.

11. Private Staging

Anytime you want to test out your new site or page live, Webflow gives you a private staging site so you can see if you broke anything before going live.

12. By far the best value.

A great managed WordPress host server would cost $40-$75/month. Instapage would cost over $500/month. Webflow is only $12-$36/month for everything. And they won’t triple your price annually like Instapage does. 


If you want to learn more about Webflow check out my favourite Webflow resources.

  1. Webflow University
  2. 2021 Design Portfolio Course
  3. FinSweet
  4. T.R.I.C.K.S

1. Webflow University

Entry Level Experience needed

Explore curated sets of lessons. Create something amazing and learn web design with Webflow — from HTML and CSS basics to SEO and CMS essentials.

2021 Design Portfolio Course

Entry to Intermediate

Build and visually design a full portfolio website within the span of 21 days. Covering everything from the basics of grid and flexbox to advanced interactions and accessibility work, this course takes us through each and every step of building and launching a site in Webflow

FinSweet - Experience

Webflow development by Webflow veteran professionals.

T.R.I.C.K.S - Advanced

Advance Webflow tutorials


Russel Davis, Brand Consultant

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