12 Best Features that make Webflow better than WordPress, Instapage, & Wix

I-Phone vs Android, Vanilla vs Chocolate, Coke vs Pepsi the debates will rage on. How about Webflow vs WordPress? or Webflow vs Wix? Is there still a debate in this regard.

Here is a list of 12 Webflow features that may help you sway the argument.

  1. The cleanest HTML code. If you create a blank page in WordPress, it will have, on average, 100 lines of code. If you do it on Wix, it’s 300 lines of code. They both load TONS of scripts even though it’s a blank empty page. On WebFlow, it’s 3 lines of code. 
  1. Super fast instant load times. Because the code is so clean and optimized, and because they use Fastly.com, the pages load instantly. For the first time ever, you can finally achieve a 100/100 Google Pagespeed Insights, Pingdom Tools, and GT Metrix score.
  2. Best for SEO. Because the speed is so fast, and the code is so optimized, your SEO rankings will be much higher as speed is one of the main factors.

  3. The most responsive. Because everything is built in blocks/sections/divs, it makes it the most responsive platform and website. Instapage for example, only is responsive on desktop and mobile. It’s possible on WordPress, but much harder, and no one does it. In WebFlow, it will always look good on any screen size and any future device.

  4. No plugins, updates, or themes to worry about. Every time you update WordPress, or a plugin or theme, you always risked breaking something, and would cross your fingers and hold your breathe before pressing the update button. There is none of that work Webflow. Instead of plugins, you have certified 3rd party integrations that won’t break (but there aren’t as many). You also have the “Cloneable Designer Showcase” which allows you to clone any design, animation, idea, or template that other designers shared for free. There is actually some really amazing free content here.

  5. Perfect backups and revisions. Every update is automatically backed up, with an option to restore in 1 click. You can also preview the backup before restoring it. With WordPress, it barely ever worked, and would usually break.

  6. Better Security. WordPress has so many vulnerabilities thanks to 3rd party plugins being outdated and having bugs. Even if an old plugin is inactive, it can still be a backdoor. We got hacked and had malware on our site numerous times. This would never happen with Webflow. Think Mac VS PC.

  7. Reusable images and sections that stay in sync. One of Webflows best features is called Symbols. It allows you to use the same image or clone a section of your site to use on any other page. If you update the image or section, it updates everywhere, and for all breakpoints (devices and screen sizes). This is called “Global Blocks” in Instapage which costs $500/month!!

  8. WordPress plugin. If you still want or need to use WordPress, you can use Webflow pages, publish them to your Wordpress site, and still get all the benefits of Webflow, just like Instapage does.

  9. Dynamic landing pages. My favorite feature, and one of the main reasons we are using Webflow. Webflow has “CMS Collections” that is like a database with rows and columns, like an Excel spreadsheet. If you need 100 landing pages for Google Ads with 100 different keywords on each page, you would normally need to create 100 different pages in WordPress or Instapage. With Webflow, you create one page to use as your template, and you use merge codes everywhere for all text, buttons, links, and even content and images. In the spreadsheet, you just add a new row for a new dynamic page, and you type in the keyword to replace, and anything else you want to change on that specific page. Then, you create a link for it, and it’s now a live page on the web. You can create CMS Collections for blog posts, webinars, whitepapers, podcasts, resources, dictionaries, ANYTHING!

  10. Staging site. Anytime you want to test out your new site or page live, Webflow gives you a private staging site so you can see if you broke anything before going live.

  11. Super affordable. By far the best value. A great managed WordPress host server would cost $40-$75/month. Instapage would cost over $500/month. Webflow is only $12-$36/month for everything. And they won’t triple your price annually like Instapage does. 

This is an extract from a research article done for DoorLoop.com