Brand Development - Acumen Systems

Russel Davis | Web and Graphic Design Consultancy
  • Name Development
  • Logo Design
  • Brand Development

The Branding Lab has successfully completed the naming and logo design for the new startup business Acumen Systems. Lawrence Gilbey of Acumen Systems briefed the Branding Lab with the task of brand development for his start-up venture.  Include in the brand development brief was name development and logo design for the company that develops bespoke software and business systems for professionals and SME's.


The name Acumen, which means business sharpness, was the ideal name for the company that develops smart business systems and the logo icon reflects the Acumen name perfectly.

Logo Design

The Acumen logo is a dynamic logo symbol with the blue and black colour palette.

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