A logo is not communication!

Russel Davis | Web and Brand Consultant

What makes for a good logo and for a bad logo?

The answer will surprise you. It surprised me.

According to Sagi Haviv, the man  known by the New York Times as the logo prodigy, a logo is not communication.

A logo is identification.

A logo is the period at the end of sentence its not the sentence itself. You can say a lot about yourself/ your service your company in advertising in marketing but the logo is meant to identify you strongly and clearly and the less it says the better.

So what does make a good logo?

Check out the 3 Rules of Good Logo Design.

So for all those companies that expect their logos to communicate "everything" about their brand it's time to rethink and even redesign! Think - Nike Swoosh, Apple Logo, WhatsApp Icon. All these logos do not attempt to communicate but rather to identify.

Excerpt from the Futur.

(Sagi Haviv is a New York-based graphic designer and a partner in the design firm Chermayeff & Geismar & Haviv.)

For more amazing content and resources check out my link to the Futur.

The Futur is an online education platform loaded with content, courses, and tools to help you build better design skills and better creative businesses.

The Futur Courses and Resources.

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