The Fisher Dugmore site is a true journey through the brand story. The ideal dream of the Fisher and Dugmore client drives every creative decision in the brand story.
The role of each page was to identify how that ideal dream could be realized through the brands' products. Emotive images and deep rich typography help bring that dream to life.
A video can convey the story or the product you are trying to sell in an extremely non-linear and interesting way.
Below is a good example of a background video on a website landing page.