Developing a name, logo and website is always a challenge. Too many companies chose boring names because they are quite honestly too lazy to spend the time and effort developing an exciting name for their business. For example, Personal Protective Clothing SA or PPCSA says what the company does but it says nothing unique about the company.
Now what if the company you were naming supplied special protective clothing that could withstand very high temperatures where does a name like PPCSA get you? On the other hand a name like 'Extreme Degrees' opens up a whole new world! The brand name not only communicates what the company supplies but it also forms part of the companies voice and promise. Extreme Degrees goes to extreme degrees in quality, service and support.
Once you have a brand name that tells a whole story, coming up with a strong logo design and a website, that demonstrates the extreme idea concept follows naturally.