Logo Design and Branding
The main symbol is an abstract device. It's not literal. It can represent a clutch plate or a gear or a spinning wheel an element that the target market will identify with, without having to explain every aspect of the company.
The logo design is seductive. The circular forms vibrate and turn on the page creating a strong visual movement which sets up a mental mind game with the viewer. The design is intelligence made visible and this mark/ icon reveals the concepts, thinking and design that goes behind creating a successful logo.