This is how we rock! Learn how 'Paper, Rock and Scissors' became the brand strategy for B&S Geological.
B&S Geological had a problem. The company were resellers of Mine mapping software that they bought from an Australian company. The problem was that the Australian company had planned to take back the reselling rights from B&S Geological as it planned to now sell directly to the market. This left B&S Geological essentially in no-mans-land.
This is how we rock! Learn how 'Paper, rock and scissors' became the brand strategy for B&S Geological.
What B&S Geological failed to realise is that the core strength of their company was not the mine mapping software. Their core strength was that they were are team of expert geologists who new how to use the software better than anyone else in the African market.
One branding workshop later, the team had a completely new perspective.