There are are a number of rules of logo design. Some of these rules are:
- Identify Don’t Explain
A Logo design should not literally describe every aspect of a company.
- Be Seductive with logo design
Aesthetics and good form can draw the viewer to pay attention. Logos are most successful when they are simple and dynamic.
- Allow your logo design to play a mental mind game with the viewer
Invite a response from the viewer to provide an answer in his head.
Rule 1: Identify Don’t Explain
The Eurotech logo obeys the above rules of logo design. The main symbol of the logo design is an abstract device that represents a clutch plate or a gear or a spinning wheel an element that the target market will identify with, without having to explain every aspect of the company.
Rule 2 &3: Be Seductive and play a mental mind game with your viewer.
The logo design is seductive. The circular forms vibrate and turn on the page creating a strong visual movement which sets up a mental mind game with the viewer.
The design is intelligence made visible and this mark/ icon reveals the concepts, thinking and design that goes behind creating a successful logo.