A good brand story can redefine an experience

A good brand story is good in part because it has something to say – and, many times, that’s because the brand itself has taken an experience or an industry and turned it on its head.

Anybody who has had the experience of air travel has had the mind numbing experience of sitting through the pre-flight safety lecture. Khulala has managed to liven it up a little but nothing like Virgin America’s Safety Video.

This video takes a real industry problem and turns it on its head.  You can see, hear, and watch “Safetydance.”

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