Acumen Systems brand development

  • Name Development
  • Logo Design
  • Brand Development

The Branding Lab has successfully completed the naming and logo design for the new startup business Acumen Systems.

Lawrence Gilbey of Acumen Systems briefed the Branding Lab with the task of brand development for his start-up venture.  Include in the brand development brief was name development and logo design for the company that develops bespoke software and business systems for professionals and SME’s.

The name Acumen, which means business sharpness, was the ideal name for the company that develops smart  business systems and the logo icon reflects the Acumen name perfectly.

It is a dynamic  two-dimensional symbol with the blue and black colour palette working well in the corporate space.

The Branding Lab specialises in the development of logos and websites for start-up businesses.